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Our Story

Chello started with an idea, for everyone who wears Chello to simply “Captivate At Hello”. 

We know how important first impressions are and we want to take care of that for you. 

Incepted in August 2019 and fronted by head designer and founder Michelle Ting, Chello designs and produces feminine and functional workwear in-house. At a tender age of 16, she launched her first online fashion brand (now defunct) in 2007 when she was still schooling in Temasek Polytechnic taking on a diploma in Retail Management. After having her first taste of success, she took a leap of faith delving deeper into her passion and started her own business in clothing manufacturing and wholesale for other well known fashion brands.

And the story continues till date, with Michelle having a decade of experience, crafting designs for the modern woman. 

“On a purpled battlefield breaking day, she may be struggling but she will always look strong and good to others". A quote from Michelle when she speaks of her drive to empower feminism and revolutionise the workplace fashion scene, and this has led to Chello being at the forefront for many powerful women out there.

We want you to embrace your unique elegance with our beautiful pieces and make dressing up your personal brand statement.

Each Chello style is committed to provide you with that extra boost you need to face any challenge with flair and confidence. We have been privileged and honoured to have dressed so many of our dear customers and even tastemaker turned friends! 

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