Chello was created for moments that matter. When you walk into a room, meet someone new, or dress for an occasion, what you wear sets the tone. Chello designs for that entrance.
Each collection is designed in-house in Singapore, balancing structure with ease. Our silhouettes are made to flatter, our fabrics chosen to hold their shape, and every detail refined so you feel as good as you look, from day to night.
Led by founder Michelle Ting, Chello is built on a decade of garment-making experience. From fit to finish, we obsess over the details so you don’t have to.
This is where you Captivate At Hello.
A NOTE FROM OUR FOUNDER
I started Chello with one intention: to make getting dressed feel effortless and considered. I’ve always believed that confidence starts with how you show up.
Chello is for women who value presence, polish, and ease, and want every hello to feel put-together.
That’s what Captivate At Hello means to me.
Michelle Ting
Founder and Creative Director
OUR VALUES
Longevity
Designed to hold shape and stay relevant beyond a season.
Structure First
Clean lines and proportions, built into every silhouette.
Attention to Detail
Thoughtful finishing, from fabric choice to final stitching.
Made for Real Occasions
Pieces designed to carry you from workdays to events.
The Chello Effect is what happens when you put on the right piece and everything shifts.
Same day. Same place. Different presence.
It starts quietly. Your posture lifts and your breath settles. You move with ease because nothing feels fussy or uncertain. The fit is precise, the shape holds, and the details feel considered, so you are not second-guessing.
And it shows. In the way you walk out the door, greet someone new, or take your seat in a room.
It’s not about standing out loudly. It’s about looking composed and feeling ready, whether you are leaving home, arriving at the office, or dressing for an occasion.
The fit does the talking.
You feel it. They see it.
That’s the Chello Effect.
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